From invisible

to Unforgettable

In an AI era, your community is the bridge to loyalty, differentiation, and growth that actually matters — because in a world of automation, it's human interaction that builds trust, creates meaning, and makes people stay.

Attract the right customers

Instead of relying on one-off ads or surface-level campaigns, create meaningful experiences — moments and spaces where your audience is transformed by the interaction.

Boosts retention

Create spaces where people belong. Retention isn’t just about features — it’s about how people feel. When your customers feel seen, heard, and valued inside a thriving community, they experience meaningful and transformative connections.

Product Innovation

Co-create your product with your customers — building collaborative spaces where they share insights and ideas, guiding development through real-time data and active participation.

New revenue streams

Creates a self-sustaining financial ecosystem, adding value without draining your core business. Beyond product sales, your community becomes a launchpad for new opportunities — think special events, paid memberships, partner campaigns, exclusive launches, and affiliate or sponsorship deals.

when you lead with belonging

Instead of chasing disconnected growth, they create spaces where people return, engage, and advocate for the brand. That’s the power of true connection. When your startup becomes more than just a product — when it becomes a place people want to be — everything changes.

With belonging

• Organic growth through advocacy• Users stay longer — they feel part of something• Deeper, ongoing insights that guide better products• Marketing becomes storytelling — clear, authentic, trusted• Growth is fueled by relationships, not just ad spend

Without belonging

• High CAC, low conversion• Users drop off fast• Shallow product feedback• Marketing feels like noise• Growth depends entirely on paid channels

Let’s accelerate together

Solutions for Growth

Built and launched, end to end

Launch Sprint

Full-service support — from program design and marketing to stakeholder management, venue coordination, and sponsorship development.

Co-create and share the results

Partnership

All the structure and execution of a Launch Sprint — with a revenue-sharing model for events and online products that emerge from the community.

You lead. We guide.

Consulting

A personalized roadmap and expert support to help you execute your event — with ongoing strategic input as results unfold.

About Smac

Hey — I’m OT, the one behind SMAC.After building my first company in architecture, I shifted into the startup world and began leading communities across Canada, Brazil, and the U.S. Along the way, I worked with innovation hubs, wellness brands, and purpose-driven founders — and I started to notice a pattern:The startups that thrive aren’t just the loudest. They’re the ones that build real connection.That’s what SMAC is about.
I help early-stage, impact-driven startups create strategic communities and transformative events — the kind that turn attention into traction, growth into loyalty, and ideas into movement.

Who We’ve Built With

We co-create meaningful communities with organizations like:

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What
We Offer

• Community Strategy• Event Experience Program• Platform & Tools Setup• Venue & Vendor Management• Speaker & Guest Coordination• Attendee Experience & Community Moderation• Promotion & Partnerships• Sponsorship Sales & Activation• Design & Media Kit• Digital Product Strategy & Sales• Post-Event Growth

How We
Work Together

Launch Sprint

Full-service delivery — I build it with and for you.
Strategy, logistics, tech, promotion, partnerships — from start to finish.

Partnership

We co-create and share the outcomes.
Same as Sprint, but with shared revenue from the community's events and online products.

Mentorship

You lead. I guide.
A personalized roadmap with expert input as things unfold.

🎉 You’re In.

Thanks for joining the SMAC community.
You're now part of a growing circle of founders and creators building startups with purpose — and not just noise.Every few weeks, I’ll drop insights on traction, retention, community strategy, and behind-the-scenes lessons from real events.Until then, here’s what I believe:
The quality of your relationships is the quality of your company.See you in your inbox soon.– OT

Built and launched, end to end

Community building

We help you build a living, breathing community — designing spaces, rituals, and programs that foster connection, trust, and shared growth. It’s not just about followers; it’s about creating a network that thrives long after the first interaction.

Built and launched, end to end

Strategic Event

We plan and execute innovative, high-impact events that captivate your audience and deliver results. From concept to execution, we handle every detail so your brand shines — whether it’s a one-time summit or a recurring series.

You lead. We guide.

Consulting

A personalized roadmap and expert support to help you execute your event — with ongoing strategic input as results unfold.

Join forces to

Scale

Build strategic partnerships and community structures that amplify your reach, deepen your impact, and unlock financial sustainability — all while staying true to your values and purpose.

Create spaces for your people to thrive and

Connect

Help your audience go further — together.
Foster spaces where people don’t just consume, but engage, exchange, and grow through meaningful peer-to-peer interactions.

Design powerful experiences that move people

Transform

Create unforgettable event experiences that inspire action and build emotional resonance with your audience.
We design purposeful gatherings — online or in-person — that spark curiosity, deepen connection, and move people to care, share, and return.